Seed Sales and Marketing
Agriculture is the back bone of Pakistan economy, seed is a basic and vital input. In our country one of the major causes of per acre low yield is the inadequate supply of quality seed. Upon the realization Punjab Seed Corporation was established under PSC Act 1976, for systematic seed Production, Procurement, Processing & Marketing of major and minor crops seed on scientific lines. PSC is the Pioneer and leader in seed business of Pakistan having more than 37 years’ experience with sound capital position and largest infrastructure. It has developed seed production cycle perfectly on advanced scientific lines for purifying all the varieties of Govt. / Private Sector’s Research Institutes at its well established & unique Foundation Seed Cell.
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods services and events to create and maintain relationships that will satisfy consumer and organization objectives.
Seed marketing should aim to satisfy the farmer’s demand to supply quality seed at an affordable price. Seed marketing is one of the most important, well-defined sequence of events to promote the product and to put it in the right place, at the right time and at the right price. Marketing is not just advertising, distribution or sales but an integrated management process involving employees at each and every level of a business. Extract of marketing is the satisfaction of customer desire which may be called as CUSTOMER IS THE KING.
Punjab Seed Corporation focused on marketing of major and minor crops seeds produced or procured by PSC. Innovative product development plans are executed in the light of surveys and new market trends. These include market analysis for the demand of seed, complaints handling on priority basis and Preparation of marketing plan/distribution of all crop seeds produced by PSC.
Continuous liaison with the seed selling/ distributing agencies of other Provinces / N.G.O’s and supervision of dealers, Liaison with civil administration and Agriculture Department to prevent sale of fake and adulterated seed in respective area, Preparation / execution of sales promotion strategies are key areas for selling SHAHZOR seed of the Punjab Seed Corporation.
Punjab Seed Corporation engaged in the production and supply of open pollinated varieties. The products sold by PSC comprise seed of wheat, cotton, paddy, gram, moong, masoor, okra, carrot, maize, Potato, Radish, Turnip, Bitter Gourd, Bottle Gourd, Raya, Jawar, Guar.
Sale price is an important determinant of the increasing market share in the modern day commercial market of seed. An affordable sale price to the ultimate farmer coupled with quality facilitates the organization in increasing its market share. Punjab Seed Corporation is competing with private sector organization in determining the sale price offered.